Est. 2026 · Australian Beef

Premium beef
from Australia's
pastures to your
plate in China.

We source prime Australian beef — Wagyu, Angus, grainfed — and deliver it directly to Chinese consumers through the platforms they already use: WeChat and TikTok.

100%
Australian
Traceable
Chilled & Frozen Cold Chain Delivery WeChat Shop
Why Australia, why now

China is switching to Aussie beef — and we're making sure it reaches your table.

The US-China trade tensions have created a seismic shift. American beef shelves in Chinese supermarkets are emptying and being restocked with Australian cuts. China granted export licenses to 8 new Australian facilities in April 2026 alone. We are riding that wave — not as a commodity trader, but as a brand that owns the relationship with the Chinese consumer.

37kt
Record Aussie beef exported to China in April 2026
16%
Projected annual growth of China e-commerce meat market
1.4B
WeChat users — China's dominant social commerce platform
Australian Origin
Farm-to-table traceability. Every cut certified.
Social Commerce
WeChat store + TikTok content. Where Chinese buyers are.
Our cuts

Sourced for Chinese kitchens.

Not every cut works for Chinese cooking. We focus on what sells: premium cuts suited for hotpot, stir-fry, hot pot, and home cooking. No rack of lamb — just the beef Chinese consumers actually want.

Wagyu Ribeye
Marbling grade 6-9. Premium for hotpot and pan-searing. High-margin, high-demand.
WagyuRibeye
Angus Striploin
Grass-fed, MSA graded. Consistent quality, reliable seller. Ideal for stir-fry and hot pot.
AngusStriploin
Beef Tenderloin
Thin-sliced for hot pot. Perishable, premium, and uniquely positioned for Chinese dining culture.
TenderloinHot Pot
Trust is the product

Chinese consumers don't buy meat from strangers. We make sure they trust us.

Full Traceability
QR-code on every package. Scan it, see the farm, the processor, the cold chain. No faking.
Cold Chain Certified
Temperature-monitored logistics from Australian facility to Chinese doorstep. Every degree tracked.
Australian Origin Certified
GACC-certified facilities. Every shipment backed by official export documentation — no ambiguity.

Australian beef doesn't have to travel through layers of brokers and marketplaces before it reaches Chinese consumers.

CattleCrest is built to go direct — from verified Australian farms to WeChat and TikTok storefronts, with full traceability and a brand that Chinese consumers can trust.

WeChat Shop
TikTok Shop
Direct Delivery